标签： 社媒排行

The top 15 largest social media websites and applications in 2025 by monthly active users (MAUs) are as follows:

Rank	Social Media Platform	Company	Monthly Active Users (MAUs)
1	Facebook	Meta	3.07 billion
2	Instagram	Meta	3 billion
3	YouTube	Alphabet	2.7 billion
4	WhatsApp	Meta	2 billion
5	TikTok	ByteDance	1.84 billion
6	WeChat (Weixin)	Sina Corporation	1.39 billion
7	Telegram	Telegram	1 billion
8	Messenger	Meta	965 million
9	Snapchat	Snapchat	850 million
10	Viber	Rakuten	820 million
11	Douyin	ByteDance	770 million
12	(Unnamed in source)	–	712 million
13	Kuaishou	Kuaishou	710 million
14	Baidu	Baidu	679 million
15	Spotify	Tencent	678 million

Key highlights:

• Facebook remains the largest social media platform with over 3 billion monthly active users, covering about 37% of the global population, though it is banned in some countries like China and Russia1.
• Instagram and WhatsApp, both owned by Meta, also feature prominently with 3 billion and 2 billion users respectively.
• YouTube, despite being the former number one, ranks third with 2.7 billion users.
• TikTok continues its rapid growth with 1.84 billion users, focusing on short-form video content.
• Messaging apps such as Telegram (1 billion users) and Messenger (965 million users) have grown significantly.
• Chinese platforms like WeChat, Douyin, and Kuaishou have large user bases, reflecting their dominance in Asia.
• Spotify, primarily a music streaming service with social features, also ranks in the top 15 with 678 million users1.

This ranking is based on estimated monthly active users and organic traffic data as of May 2025, compiled from multiple sources including Semrush, Data Reportal, and Statista